Stop. Before you read any implied criticism in the title, it is not meant to be. It’s merely a statement of fact or at least my observations. And here’s why. According to what I’ve heard from a reliable source and fellow lungo percorso finisher, Brooks England have “purchased” l’Eroica from Giancarlo Brocci and his group. I cannot verify a transaction and perhaps it’s merely the licensing of the brand, but Eroica Brittannia is the first “brand extension” that was made. The inaugural ride was earlier this year. On the heels of my learning about this purchase, I was alerted to the coming of Eroica to California. Need more proof? Just click on the link in the Blog Roll here and see what’s in store for the rest of the world.
Do I find this exciting, troubling, beneficial? Maybe all of those reactions and more. In some sense, l’Eroica can only be the event held in October in Tuscany where the old roads (strade bianchi) and the old way of life are celebrated. In another sense, why not gather enthusiasts to experience a bit about what riding was like before carbon fiber monocoque frames and clipless pedals.
It’s not as if this is the only vintage or retro ride in the world. La Mittica, Retro Ronde and La Pedals de Clip are just a few on the European continent. My reliable source, cited above, asked me why we shouldn’t have such a ride here (Oregon, United States). He was suggesting that perhaps he and I could somehow inspire others to actually put together something like l’Eroica. Perhaps he wasn’t counting the Gorge Roubaix race and Fondo to be held in the spring with 40% of the ride running over gravel roads in the ranch country of eastern Oregon.
A benefit of multiple “Eroica” rides means it perhaps takes the pressure off of l’Eroica hosting so many people. Of course, those of us who have ridden l’Eroica will probably claim that no matter what Eroica sponsored ride you participate in, you can never claim pilgrimage or full palmarès until you have ridden from Gaiole on the first Sunday in October.